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For many of us the internet has become a way of life. A primary form of communication, it has become the way to run our businesses.
We are taken in by the power. Things seem to run smoothy most of the time. We are lulled into a false sense of security. However, the internet cannot be thought of as a reliable form of communication. As business folks we need to always have a back up plan. There are hundreds of thousands of ways and reasons our business sites can go down.
Recently our web server hosting company was attacked by malicious hackers. This required our website to be rebuilt. My webhosting company did a fantastic job at immediately notifying me of the problem, tried to find a solution, investigated ways to prevent the same thing from happening and ultimately rebuilding my website, and countless others.
So. I knew I was going to be down for a few days, maybe a week. What can they do? It is not the fault of my web hosting company. To try and put the blame on them, that would just be crazy. Having my website down was a good thing.
Having your main marketing and information resource go down gives you the BEST reason in the world to call your contacts and leads. Go through your rolodex, send them emails. Better yet, call them. Call them to let them know your site is down, and by the way - My Super stud male is settling females and Martha just had a gorgeous cria, maybe you would like to come by and see them.
Getting in touch with leads at a time like this seems like basic business sense to me. I was surprised by the number of business owners who feel crippled in a time like this. I say, make lemonade out of lemons.
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